CREATING CAPTIVATING CONTENT

Structuring and Storytelling for Influence.

27 June 2025

CREATING CAPTIVATING CONTENT

Structuring and Storytelling for Influence.

27 June 2025

Turn Your Words into a Powerful Tool for Influence

Do you ever wonder why some people’s content just sticks - while yours doesn’t always land the way you want it to?

Maybe you have something valuable to say, but your posts, presentations, or course content aren’t getting the traction, connection, or conversion you hoped for.

The truth is: it’s not just what you say. It’s how you say it. And that’s where structure and storytelling come in. In this masterclass, you’ll discover how to transform your knowledge into captivating content that influences, connects, and converts.

What you will learn

The Psychology of Captivating Content

Understand what makes audiences lean in and engage deeply with your message.

Structure That Works

Get proven, repeatable content frameworks that help you communicate clearly, confidently, and persuasively - whether you're writing a post, giving a talk, or teaching online.

Storytelling That Sticks

Learn how to use storytelling to create emotional resonance, make your message memorable, and inspire action.

From Idea to Impact

Learn how to structure your ideas in a way that feels authentic to you AND strategic to your audience - so you stop rambling and start resonating.

This Masterclass is Perfect For

✔️ Coaches and Course Creators who want to turn expertise into engaging teaching and marketing content


✔️ Entrepreneurs and Thought Leaders ready to speak, write, or show up online with clarity and confidence


✔️ Speakers, Facilitators & Educators who want to connect on a deeper level through story and structure


✔️ Content Creators who feel overwhelmed by all their ideas but unsure how to package them into impactful content

What You'll Walk Away With

  • A clear, repeatable structure for any type of content

  • A storytelling formula to build trust and emotional connection

  • Confidence in your voice and message

  • A mini content map for your next talk, post, or workshop

  • BONUS: Workbook + replay for all who register!

Masterclass Details

🗓️ Date: 27 June 2025
⏰ Time: 10:00 (CAT)
📍 Location: HYBRID

In-person (location available upon registration)

Online (Join virtually from anywhere)

BONUS: When You Sign Up...

You’ll receive:
✨ A digital Conversation Blueprint workbook
✨ Replay access forever
✨ Exclusive access to our wide range of coaching solutions

MEET YOUR INSTRUCTOR

Hi, I’m Thembeka Magwaza, a Public Speaking & Communication Coach, & founder of TM Public Speaking. I help leaders, creators, & entrepreneurs speak & show up with clarity, confidence, & influence.

I’ve worked with hundreds of voices - from students to CEOs - helping them find their message & deliver it with impact.

And in this masterclass, I’m bringing you my best strategies for structuring content & using storytelling to shift minds, move hearts, & spark action.

MEET YOUR INSTRUCTOR

Hi, I’m Thembeka Magwaza, a Public Speaking & Communication Coach, & founder of TM Public Speaking. I help leaders, creators, & entrepreneurs speak & show up with clarity, confidence, & influence.

I’ve worked with hundreds of voices - from students to CEOs - helping them find their message & deliver it with impact.

And in this masterclass, I’m bringing you my best strategies for structuring content & using storytelling to shift minds, move hearts, & spark action.

Let your content do more than just inform. Let it influence.

Join us and start creating captivating content - the kind that gets remembered, shared, and acted on.